(707) 524-8380

Advertising and Marketing your
Santa Rosa Rental Property

To advertise your Santa Rosa rental property effectively, you need to understand the local market and its trends. At Alliance Property Management, we understand what tenants require. We know what will make them choose your property over others, and we know how to appeal to their emotions and practicalities when they’re looking for a new home.

Our marketing efforts are designed to reduce your vacancy time and get your Santa Rosa property rented to a stable, responsible resident who will take care of the home and work with us professionally and proactively.

Effective Rental Property Pricing Reduces Vacancy

Pricing requires a delicate balance. We always price our rental homes at the top of the rental range. We don’t want you to lose money on the potential income you can earn every month. We also know that overpricing a home can be dangerous and lead to longer vacancy times and ill-qualified tenants.

Fortunately, we have a plan that delivers an accurate rental value and helps us achieve our goal of renting your home quickly to the best possible tenants for the most amount of money.

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We conduct a thorough analysis of the market. We use our own data, which is gathered from the large pool of rental properties we manage in and around Santa Rosa. We take a look at where your property is located, what kind of condition it’s in, and whether or not its size and layout meets the demands of tenants looking for homes.

We arrive at a rental range that’s reasonable and competitive. We’ll always discuss our recommended rental rate with you, and we’ll let you know how we arrived at the number. Then, we’ll track the response carefully. If no one is inquiring about your property after a few days of having it listed, we’ll know that price might be too high.

Our leasing team is flexible and able to make quick adjustments based on the feedback we hear from prospective tenants and the number of inquiries we receive about your listing. We won’t waste time, and we won’t waste money.

Leasing high quality homes in Santa Rosa and the surrounding areas.

Upgrades and Updates Lead to Better Marketing

If we think your Santa Rosa rental property needs some cosmetic upgrades to make it more appealing to excellent tenants, we’ll bring that to your attention.

This does not mean you need to worry about a complete renovation or an expensive rehab. We’ve simply found that when you’re providing a home that has a modern, fresh feel, you’re more likely to attract a good resident. You’re also able to charge more and you’ll increase the overall value of your investment.

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These changes are always cost-effective, and they’re always discussed with you, first. We have terrific teams of vendors and contractors who can get the work done quickly and on budget, whether we’re renting out your property for the first time or completing a turnover between tenants.

Some of the simple upgrades that will cost you very little but really make your rental property stand out during the marketing process include:

  • Fresh paint throughout the interior of your rental property.

  • Upgrading from carpet to hard surface flooring.

  • Improved lighting in kitchens and bathrooms.

  • Installing new hardware on faucets, drawers, and cupboards.

  • Replacing old and worn appliances with energy-efficient models.

These minor updates will help your property sell itself, and finding well-qualified renters quickly will not be difficult.

Online Advertising and Responsive Showings

There may still be a place for professional signage in the yard or the window, but we know that most prospective tenants are looking for their next home online. We’re prepared for that, with exceptional technology and an investment in innovation. Your listing will show up on all the major rental websites, such as Zumper, Zillow, HotPads, Trulia, and other subscription services. Your available home will be prominently displayed on our own website and we’ll share it with all of our real estate partners in Santa Rosa and throughout Sonoma County.

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Your property will stand out thanks to our attention to detail. Professional-level photos, dynamic descriptions, and all the pertinent information will be included in your listing. When prospective tenants get in touch with us, we don’t leave their calls and messages unanswered. We follow up, and we schedule showings. Our priority is to get your property rented quickly.

After the showing, we’ll follow up and invite prospective tenants to complete an application. Our process is professional, efficient, and compliant with all state, local, and federal laws.

A silver seal from the National Association of Residential Property Managers certifying Alliance Property Management as Residential Management Professionals with over 84 hours of education and 100 Years of combined experience in Santa Rosa Property Management

Protecting and managing your largest asset is our number one job. Alliance Property Management has been serving our community since 1999 and we are committed to our craft.

Jock McNeill, MPM, RPM
Broker Owner
Alliance Property Management

A gold seal from the National Association of Residential Property Managers certifying Alliance Property Management as Master Property Managers with over 200 hours of education and 500 Years of combined experience in Santa Rosa Property Management

I want to thank you and Alliance for all your help with the management of the house in Windsor. You and your Company did a great job and I appreciate it. I will be sure to use you guys again, and will recommend you to other clients. If you ever need a reference let me know, I’d be glad to provide one.

Conrad W.

Areas We Serve

Rotary International logo/badge
California Apartment Association logo/badge
National Association of Residential Property Managers logo/badge

What People Are Saying About Us

4.8 /5
162 Reviews

Google Alliance Property Management Cal
Have worked with Alliance Property Management for over 15 years and they have always been responsive and professional. It has been great to not have to manage the property and just receive payment for rent.
Google Alliance Property Management Neil
Great company. Very professional. Always calls back when message is left. This company does business with honesty and integrity. Neil Koch
Google Alliance Property Management Scott
Sean is always responsive and demonstrates a strong willingness to help customers.
Google Alliance Property Management Walter
Alliance was very quick and professional. I was worried about a management company at first, but they quickly made it very easy to do everything from small fixes to answering concerns to making me feel welcomed! Keep it up Alliance. You understand it is about people.
Google Alliance Property Management Roving
As an investor in property, Alliance gives me the opportunity to manage the investment without being concerned about the operations. Every aspect of being a 'landlord' is handled by Alliance very effectively, from selection of tenants to dealing with maintenance issues, while they keep me closely advised as to what is going on. Alliance makes ownership easy! I also have very much appreciated the professional help in selecting new properties for my portfolio, finding listings within my criteria and assessing them as the property manager before we get involved in any purchase activity. That is really helpful!!

Inquire with Us

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Napa Valley Property Management Office

1304 Oak Avenue St. Helena, CA 94574
(707) 967-8401 | (707) 963-1080
CA DRE #02124826

Santa Rosa Property Management Office

1101 College Avenue Suite 250 Santa Rosa, CA 95404
(707) 524-8380 | (707) 527-1255
CA DRE #02124826